If you are looking for ways to utilize car wrap advertising, we’re going to take a look at five ways to do it. These days, many business owners are looking for creative ways to promote their business and draw in leads and customers. Car wrap advertising is a billboard on wheels.
Some may also frown upon it for certain reasons like it could generate a distraction. However, if it’s minimal and eye-catching, it can also garner attention and curiosity. With that said, we’re going to take a look at the creative ways you can use car wrap advertising to your advantage.
Let’s dive right in.
Short, sweet, and to the point
The first thing you want to do is keep your car wrap advertising short. You can go for a simple design that includes your business name, phone number, and website. That’s about it.
You give your potential leads two ways to contact you. Nothing to fancy in terms of design or anything that draws attention (aside from bright colors). The good news is that people will still understand your advertising and what you do.
You don’t have to go all out and talk a lot. The shorter and more concise you can get it, the better. Even better if you make it easier to understand.
As clear as you can make it
Tying it to our last statement, making it easier to understand is important. For example, if you offer multiple services, mention them. People will get the message if it’s easy to understand.
One thing you need to consider is making sure your design is organized. If it’s all over the place, it won’t matter if your message is easier to understand or not. You won’t be able to get the attention and leads you want.
So yes, image and design will need to be clear as well. When the design and message are easy on the eyes and mind, you’ve got yourself a winning car wrap that will make it look good for you and your business.
Don’t be afraid to go bold
A car wrap design can allow you to go bold. By bold, we mean using large letters and colors. If it’s attention getting like your logo or headline, you will get the attention of drivers.
However, they only have a few seconds to look since they need to keep their eyes on the road or watch the light change. If you want to make it as obvious as possible, go right for you.
It’s important to choose your shades of color wisely. Of course, you want to make sure it’s in line with your branding. So if you use green in your brand identity, choose the boldest shade of green you can find.
Just remember not to make it too distracting as it can cause safety hazards. Make it so that it takes a few seconds to get someone’s attention and remember who you are.
Here’s one of the biggest messaging faux pas of car wrap advertising. Sure, it can be clever to have hidden messages. However, the controversy may lie in messaging that may be a bit too risque or the like.
For example, you could have a van with a sliding door. You slide it open and it reveals a message that may garner attention and maybe a few awkward looks. So it may be a good idea to take a look at the design before you are able to confirm whether the design is clear and the message is on point (with no accidental hidden messages creeping up).
Paying close attention to the letter arrangements will be key here. If you have an attention to detail, double check.
Know your vehicle
Your vehicle’s design will play a role in how your car wrap will work. You will need a professional designer to help get the job done as best as they can. You could have a car or a truck to work with.
If you are in search of a place that does car wraps near you, be sure to shop around. Ask questions about design ideas and what they can do for your vehicle. They may also do mock ups of designs for your vehicle and you can choose one that you like best.
Now that you know the five ways to utilize car wrap advertising, it’s time to put it to the test. You’ll want to carefully and strategically use it for all your business needs if you want to generate leads and new clients.
It may take some time to come up with an idea that is eye-catching and bold. Plus, make sure your message and design is clear enough to where it can be easy to read and understand.